Blog Archives

CRM For Puppets!

We love to bring you stories of innovative ways a CRM system can help any type of business – including not for profit organisations. Take Spare Parts Puppet Theatre. Spare Parts Puppet Theatre (SPPT) are Australia’s champions for puppet theatre. more »

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Posted in CRM Marketing, CRM Sales, Customer Relationship Management (CRM), Customer Service

Chamber of Commerce Gains Hundreds of Hours by Using CiviCRM

We have been privileged to have one of our CRM projects featured as a case study in the CiviCRM July Newsletter. CiviCRM helps organizations grow and sustain strong relationships over time. It is a web-based, open source CRM software geared toward more »

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Posted in Customer Relationship Management (CRM)

5 Ways to Measure Social Media Customer Service

As with any marketing and/or social media effort, it’s critical to set your objectives and create related metrics to assess your success. Here are five metrics to help you monitor integrating social media into your customer service delivery. Number of more »

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Posted in Customer Relationship Management (CRM), Social CRM

10 Tips To Improve Your B2B Email Marketing

Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions: First, many of more »

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Posted in CRM Marketing, Customer Relationship Management (CRM)

10 Reasons Email Marketing is Better Than Social Media

Your CRM strategy for marketing may include email marketing and social media marketing. Though social media seems to be the new method of reaching out to people, this article explains why good old fashioned email marketing may be better. Social more »

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Posted in CRM Marketing, Customer Relationship Management (CRM), Social CRM

Dominating Your Market by “Easifying” the Customer Decision Cycle

In our hyperconnected society, word-of-mouth marketing can no longer be ignored. To be successful at it, though, requires a unique mindset and skill set, according to George Silverman, founder and CEO of Market Navigation, Inc. This exclusive excerpt from the more »

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Posted in Customer Relationship Management (CRM)

Forbes Says That Social CRM Means Business in 2012

By Adam Sarner Gartner, Inc. Social CRM Goes Beyond the Hype With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and more »

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Posted in Social CRM

Five CRM Strategies That Cost Little to Nothing, but Will Generate Positive Results

Gartner highlights five CRM strategies that cost little to nothing , but will generate positive results Companies that fail to invest in CRM strategies because of the tough economic climate will delay perceived benefits by at least 12 months once more »

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Posted in Customer Relationship Management (CRM)

Why have a customer portal that is integrated with my CRM application??

As discussed in previous articles, “CRM is about acquiring and retaining customers, improving customer  loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence. “SAP more »

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Posted in Customer Service

2012 Trend….Implementing, using a CRM application as a business strategy

CRM seeks to re-create the position where you know your customer and understand what makes them tick. It uses the recent developments in software that allow mapping of complex transactions and relationships to give a holistic picture of a customer more »

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Posted in Customer Relationship Management (CRM)
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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
  • Gain valuable insights to close more sales
  • Save time and improve productivity
  • Market more efficiently- generate more leads
  • Track interactions, get automated reminders

“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce