Blog Archives

10 Hosted CRM Features That Will Help You Build Customer Loyalty

How to improve close rates and average deal size with the right CRM solution and features. Hosted CRM solutions are not all created equal. Some cater to a company’s sales force automation needs, while others focus on marketing campaigns and more »

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Posted in Customer Relationship Management (CRM), Customer Service

Some of the Best Customer Service Stories – to Put a Smile on Your Face this Christmas

When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 more »

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Posted in Customer Relationship Management (CRM), Customer Service

Common FAQs on Customer Relationship Management (CRM)

What is CRM? CRM stands for Customer Relationship Management. It is a model for managing your business’s interactions with all your customers and sales prospects. It uses technology to organise, synchronise and automate your business processes in the areas of more »

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Posted in Customer Relationship Management (CRM), Uncategorized

The Zappos Effect: 5 Great Customer Service Ideas for Smaller Businesses

Zappos, the online retailer, has used incredible customer service to create an extremely loyal customer base. Small ecommerce businesses that want to grow would be wise to take a lesson from Zappos. As an example of Zappos’ almost insane customer more »

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Posted in Customer Relationship Management (CRM), Customer Service

Top 5 Benefits Of CRM Sales Automation You Might Be Missing

Before evaluating the right CRM solution for sales force automation, it is important that you realise that only a productive sales force can improve your company’s profitability. The right CRM solutions can ensure an increase in the velocity of a more »

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Posted in CRM Sales, CRM Sales, Customer Relationship Management (CRM)

5 Ways to Measure Social Media Customer Service

As with any marketing and/or social media effort, it’s critical to set your objectives and create related metrics to assess your success. Here are five metrics to help you monitor integrating social media into your customer service delivery. Number of more »

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Posted in Customer Relationship Management (CRM), Social CRM

10 Tips To Improve Your B2B Email Marketing

Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions: First, many of more »

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Posted in CRM Marketing, Customer Relationship Management (CRM)

10 Reasons Email Marketing is Better Than Social Media

Your CRM strategy for marketing may include email marketing and social media marketing. Though social media seems to be the new method of reaching out to people, this article explains why good old fashioned email marketing may be better. Social more »

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Posted in CRM Marketing, Customer Relationship Management (CRM), Social CRM

Dominating Your Market by “Easifying” the Customer Decision Cycle

In our hyperconnected society, word-of-mouth marketing can no longer be ignored. To be successful at it, though, requires a unique mindset and skill set, according to George Silverman, founder and CEO of Market Navigation, Inc. This exclusive excerpt from the more »

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Posted in Customer Relationship Management (CRM)

Forbes Says That Social CRM Means Business in 2012

By Adam Sarner Gartner, Inc. Social CRM Goes Beyond the Hype With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and more »

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Posted in Social CRM
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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
  • Gain valuable insights to close more sales
  • Save time and improve productivity
  • Market more efficiently- generate more leads
  • Track interactions, get automated reminders

“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce