The science of marketing and sales has progressed significantly over the span of a few decades. With new advances in methodology technology has taken on a larger role to provide the tools necessary to enhance and support the needs of sales and marketing teams.
Advertising, sales, and marketing have advanced drastically since the days immortalized by AMC’s series Mad Men. The Don Drapers of today’s industry require smart planning, brilliant execution and intelligent tools to be affective.
Marketing and sales are no longer untargeted, spray-and-pray campaigns with little indication of effectiveness or qualitative analysis. Today’s top marketing and sales teams rely heavily on qualification and know that the right tools make the difference before, during, and after a campaign.
Check out the infographic by Ziff Davis from Inside CRM entitled: “Marketing, Sales, and Customer Relationships-The Game has Changed”, to compare how much things really have changed for the better.