How the Marketing and Sales Game Has Changed

The science of marketing and sales has progressed significantly over the span of a few decades. With new advances in methodology technology has taken on a larger role to provide the tools necessary to enhance and support the needs of sales and marketing teams.

Advertising, sales, and marketing have advanced drastically since the days immortalized by AMC’s series Mad Men. The Don Drapers of today’s industry require smart planning, brilliant execution and intelligent tools to be affective.

Marketing and sales are no longer untargeted, spray-and-pray campaigns with little indication of effectiveness or qualitative analysis. Today’s top marketing and sales teams rely heavily on qualification and know that the right tools make the difference before, during, and after a campaign.

Check out the infographic by Ziff Davis from Inside CRM entitled: “Marketing, Sales, and Customer Relationships-The Game has Changed”, to compare how much things really have changed for the better.

 

Vish Ramakonar

Sankhya Consultants are experts in Customer Relationship Management (CRM), Data Mining and Predictive Analytics. We have over 20 years experience in the IT industry and have completed CRM implementations in various industries. We also have extensive knowledge in Data Mining , Business Intelligence and Predictive Analytics. In a nutshell we work with your business and help you: - Understand your CRM business objectives and advise you on how to build fantastic relationships with your clients to get more sales and repeat business. - Streamline and automate your pre-sales, sales and post-sales processes to help save you time so you can work ON your business not IN your business. - Select the right CRM tool for your needs - Configure the tool specifically for your business - Train your people to use the tool effectively in line with your business objectives If you already have an existing CRM system, but not sure if you are using it to it’s fullest potential, we can help you out there too. So please contact us to see how we can help you save more time and build long lasting relationships with your clients.

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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
  • Gain valuable insights to close more sales
  • Save time and improve productivity
  • Market more efficiently- generate more leads
  • Track interactions, get automated reminders

“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce