How a CRM solution can give your clients the WOW factor!

I want to tell you a little story today about an event that happened to me recently.  I decided, in my quest for healthy living, that I would try a juice cleanse.  I have heard about the health benefits of a juice cleanse and my brother and sister -in-law had just done one and said they felt terrific!  They recommended the gorgeous peeps at Pure Glow Cleanse.

pureglowcleanse

Pic via https://www.instagram.com/pureglowcleanse/

These guys had rave reviews from a number of people so I decided to give them a try to do a 1 day Radiance Reset cleanse.  I wasn’t adventurous enough to do a 3 day or 5 day cleanse yet!  They normally can take orders over their website but unfortunately on the day I wanted to order, they were having some technical issues so I called the number on the site and made my order over the phone.  The lovely Jacqueline graciously took my order over the phone and I was all set to pick up my juices a few days later.

On the day I was supposed to pick up my juices , I went into their store and unfortunately with all the technical issues they were having my order was not on their records.  The lovely Tamara did an excellent job to put together a pack of 6 juices and she even gave me another 6 juices as a gesture of goodwill plus a stack of herbal teas!

These guys really know what excellence in customer service really is.

I was thrilled to start the cleanse the next day but when I got home, I wasn’t sure which juice to drink first as I was told the juices are normally numbered.  I was a bit confused but by looking at the great information they had on their site I had some idea that I was supposed to supposed to drink the juices every 2 hours.  I finished the cleanse and felt good.  However, being the first time I did a juice cleanse, I really wanted to do it properly.

So I wrote to the lovely Jacqueline and explained how I felt.  She was so gracious and accommodating and offered me another 1 day Radiance Reset to try again for free!  Again, I was blown away by their commitment to their customers having the best possible experience with them.  These guys rock!

Fast forward to a couple of weeks later, I decided that I wanted to try the cleanse again so I emailed Jacqueline and she put my order through.  This time, they had sorted out all their technical issues so it was put through their system.  I am pretty sure that they use Infusionsoft CRM .

Anyway my experience this time was taken to another level!

1. First of all I received a confirmation email with my order details.

2. I then received a gorgeous email with Pre-cleanse tips! It also had details of when my juices would be ready to be picked up.  Very impressive :)

Purecleanse_pre_cleanse_tips

3.  I was even more impressed when I received a support email with details of location and times for the juice pickup, tips for what to do pre-cleanse and also what to do on the day of the cleanse.  It was very informative and even covered how I would likely be feeling and what to do if I was feeling a bit tired or hungry.  They even told us how to recycle the juice jars!

pureglowcleanse_support

4. Just when I thought I couldn’t love they guys more, on the day of the juice pickup I received a reminder email with tips to make sure my fridge had enough space for the juices, and also reminding me not to eat pizza the night before!

pureglow_reminder

5.  On the day of the cleanse I received another email to support me through the day and to motivate me to finish it!

6.  Finally a week after my cleanse I received another email to congratulate me on successfully completing it and to also allow me to provide feedback via a survey.

So  do you think I am going to be a loyal customer from now on?  The answer of course is a big YES!

So anyway I think you all can understand how

a company who already has amazing customer service can take their customer satisfaction levels through the roof by giving their clients the BEST CUSTOMER EXPERIENCE via a CRM solution.

The best part is one you have done the initial set up, the whole process is automated.  You can set it and forget it!

So how do you set up something like this for your company?  Look for a CRM solution that supports AUTOMATED WORKFLOWS.  Most CRM solutions on the market have this facility and make sure you get an experienced consultant to set it up properly for you the first time.  All you have to provide is the content and they should be able to guide you through setting up the process for your business.

Once you have it all set up, you can then get all sorts of cool reports and analytics from the data you collect so that you can improve your approach and process even further.

So get ready to WOW your clients and take your customer satisfaction levels and sales to the next level!

I wish you all the very best in this journey :)

Vish Ramakonar

Sankhya Consultants are experts in Customer Relationship Management (CRM), Data Mining and Predictive Analytics. We have over 20 years experience in the IT industry and have completed CRM implementations in various industries. We also have extensive knowledge in Data Mining , Business Intelligence and Predictive Analytics. In a nutshell we work with your business and help you: - Understand your CRM business objectives and advise you on how to build fantastic relationships with your clients to get more sales and repeat business. - Streamline and automate your pre-sales, sales and post-sales processes to help save you time so you can work ON your business not IN your business. - Select the right CRM tool for your needs - Configure the tool specifically for your business - Train your people to use the tool effectively in line with your business objectives If you already have an existing CRM system, but not sure if you are using it to it’s fullest potential, we can help you out there too. So please contact us to see how we can help you save more time and build long lasting relationships with your clients.

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Posted in CRM Data Mining, BI and Analytics, CRM Sales, Customer Relationship Management (CRM)

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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
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“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce