CRM is Now the Best Friend of Sales

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Customer Relationship Management (CRM) is today’s name for what every successful shop owner has known throughout the ages – that meeting each customer at the door with a handshake and a smile, knowing their names, and what they want to buy is how you make sales. Inspire loyalty and bring buyers back. Social networks have extended that smile and a virtual handshake ten thousand fold; and new mobile applications are enabling CRM on every form of smart device.

Gartner predicts an exceptional growth rate of 500% by 2014 for mobile CRM. One of the key drivers for this growth has been the hiring of more and more remote workers by small business and large corporations alike. Companies are discovering that worker productivity goes up when work can be done at anytime and from anywhere on mobile platforms.

A new benchmark report from the Aberdeen Group concludes that, “While not all companies deploy sales mobility, those that do, outperform those that do not,” and today, there are many ways to go mobile.

A recent Forbes.com article noted that today there are 110 CRM applications in the Apple App Store and 47 in the Android Store. A survey by IFS and IDC of 450 C-level executives worldwide voted CRM as the most wanted mobile business app on company wish lists. 31% of firms see CRM as the mobile app that would most significantly impact their business. Mobile CRM puts real-time customer data, inventory, follow up and Internet lead tools in hand, anywhere.

Would You Buy a Used Car from this App?

A1 Software Group has just announced the release of its newest app for the iPhone, Salesman’s Best Friend CRM, which boasts an innovative search option for inventory and customers. The app allows sales reps to sort customers, based on their buying needs, and the company’s real time inventory. It allows users to set appointments and save them directly to their iPhone calendar, and the salesperson can even email or call a client directly from the app.

This app is particularly well suited to the automotive industry where sales reps often have a customer who is looking for a specific vehicle that is not in stock at a particular dealership. With Salesman’s Best Friend, the list of every vehicle that clients are currently looking to purchase is cross-referenced with a real time inventory. When any new vehicle is added to the inventory and becomes available, the search feature narrows down potential customers looking for that vehicle or similar vehicles, so salespeople never miss a lead.

The app supports both English and Spanish, includes international measurements and currency and allows the salesperson to have a personal backup of client information on their mobile. The app has no advertisements and no subscription fees. A1 Software Group is currently working on an Android and iPad version.

By Leslie McCreath – Inside CRM

photo credit: Kaptain Kobold via photopin cc

Vish Ramakonar

Sankhya Consultants are experts in Customer Relationship Management (CRM), Data Mining and Predictive Analytics. We have over 20 years experience in the IT industry and have completed CRM implementations in various industries. We also have extensive knowledge in Data Mining , Business Intelligence and Predictive Analytics. In a nutshell we work with your business and help you: - Understand your CRM business objectives and advise you on how to build fantastic relationships with your clients to get more sales and repeat business. - Streamline and automate your pre-sales, sales and post-sales processes to help save you time so you can work ON your business not IN your business. - Select the right CRM tool for your needs - Configure the tool specifically for your business - Train your people to use the tool effectively in line with your business objectives If you already have an existing CRM system, but not sure if you are using it to it’s fullest potential, we can help you out there too. So please contact us to see how we can help you save more time and build long lasting relationships with your clients.

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Posted in CRM Sales, Customer Relationship Management (CRM)

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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
  • Gain valuable insights to close more sales
  • Save time and improve productivity
  • Market more efficiently- generate more leads
  • Track interactions, get automated reminders

“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce