Common FAQs on Customer Relationship Management (CRM)

  1. What is CRM?
  • CRM stands for Customer Relationship Management.
  • It is a model for managing your business’s interactions with all your customers and sales prospects.
  • It uses technology to organise, synchronise and automate your business processes in the areas of marketing, sales and customer service.

2.  What are the goals of CRM?

  • Find, attract, and win new clients
  • Nurture and retain those the company already has
  • Increase the customer loyalty
  • Attract former clients back
  • Reduce the costs of marketing and client service by automating common business processes
    3.  Is CRM suitable for my company?

The answer is most definitely YES!  You are in business because of your customers and it makes sense for you to build lasting relationships with them to make them loyal customers who will give you repeat business and refer you to others.

A CRM system gives you a 360 degree view of all the interactions with your customer in a central location.

        4. Can you recommend a good CRM system? Are they very expensive?

      There are many CRM systems on the market and the choice for which CRM is best for you depends on your business objectives and the way your business runs. A CRM consultant can help you make the right decision for your business.  A CRM system doesn’t have to be a costly affair.  There are some pretty comprehensive systems from as little as $10 per user per month that will meet most business’s needs.

        5. What are some of common business activities CRM can help me save time with?

  • Handling enquiries via phone, email etc
  • Capturing contact information
  • Creating quotes
  • Following up with customers
  • Creating invoices
  • Keeping track of potential sales
  • Keeping track of products/services purchased.
  • Emailing newsletters or info about upcoming events or new products
  • Tracking Marketing  – Newspaper ads, Facebook, cold calling
  • Managing contracts, agreements and documents


       6. Example Success Stories?

Haworth Guitars





Vish Ramakonar

Sankhya Consultants are experts in Customer Relationship Management (CRM), Data Mining and Predictive Analytics. We have over 20 years experience in the IT industry and have completed CRM implementations in various industries. We also have extensive knowledge in Data Mining , Business Intelligence and Predictive Analytics. In a nutshell we work with your business and help you: - Understand your CRM business objectives and advise you on how to build fantastic relationships with your clients to get more sales and repeat business. - Streamline and automate your pre-sales, sales and post-sales processes to help save you time so you can work ON your business not IN your business. - Select the right CRM tool for your needs - Configure the tool specifically for your business - Train your people to use the tool effectively in line with your business objectives If you already have an existing CRM system, but not sure if you are using it to it’s fullest potential, we can help you out there too. So please contact us to see how we can help you save more time and build long lasting relationships with your clients.

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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
  • Gain valuable insights to close more sales
  • Save time and improve productivity
  • Market more efficiently- generate more leads
  • Track interactions, get automated reminders

“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce