Chamber of Commerce Gains Hundreds of Hours by Using CiviCRM

Fremantle Chamber of Commerce

We have been privileged to have one of our CRM projects featured as a case study in the CiviCRM July Newsletter.

CiviCRM helps organizations grow and sustain strong relationships over time. It is a web-based, open source CRM software geared toward meeting the needs of non-profit and other civic-sector organizations.

We were approached by one of the co-founders of CiviCRM (Dave Greenberg) to feature our project as their case study of the month.  The article can be found below.  For more information on CiviCRM, please visit www.civicrm.org.

The newsletter can also be found here.

Case Study

The Fremantle Chamber of Commerce (FCC) champions policies and strategies that improve the business environment in Fremantle (Perth, Western Australia), enhance community prosperity and develop a sustainable mix of business and lifestyle opportunities for Fremantle’s future. They act as an advocate for the business community, a conduit for information and a promoter of Fremantle’s position in the regional landscape. The Chamber currently have over 500 members, ranging from major corporate organizations to small micro-businesses.

FCC required a CRM system to manage their members, events and organizational activities more efficiently. The main challenge, as is often the case when moving to a new system, was importing and cleaning the existing data which existed in different locations such as multiple Excel sheets and Outlook.

It’s really interesting to see how CiviCRM is being used by these types of associations, as well as smaller not-for-profits. As Brian Shaughnessy of Lighthouse Consulting and Design says“CiviCRM provides a robust set of tools for professional, trade, and community associations. Configure the membership options to track fixed period and rolling memberships, build reports to view new, current, and lapsed memberships, while empowering your members to manage their renewals and personal contact data through self-service forms. Coupled with the event registration, case management, and other tools, CiviCRM creates a single, web-based, centralized database for your association’s data management needs — creating system efficiencies, improving the quality of your data, and allowing organization staff to better serve your members!”

Sankhya Consultants were chosen for the CiviCRM implementation. The project was funded by a grant from the Western Australian government as part of a project to train businesses the benefits of CRMs. The benefits of that for the wider community are that the team at Sankhya had to submit a report on the implementation, so we have that unusual and precious thing – measurable success!

One of the most marked improvements from having their new CiviCRM in place was the streamlined efficiency of the event management process. Before Civi, the average time spent on recording each event participant’s attendance, tracking payment, sending reminders, raising invoices etc was around 70 minutes. Since Civi that average time has gone down to 10 minutes. That’s a saving of around 1 hour per contact, per event!

There are lots of other really impressive stats in the report, such as:

  • Updating memberships: Before Civi, 5 mins to contact each member individually, for 1,500 members that’s 125 hours every membership renewal cycle. Since Civi, with automated reminders for the entire database, it takes something like 10 mins admin time per cycle. That’s 125 hours saved!!
  • Searching for contacts, to find all the contacts that fulfilled a certain criteria (e.g. lived in a certain area): Before Civi this was a manual process of checking through numerous spreadsheets, taking an average of 2 hours. Since being able to search with Civi’s built-in contact search, this takes less than 5 minutes. Time saved – just under 2 hours!

See a report of the outcomes 3 months after the CiviCRM implementation.

Read the entire case study here

Vish Ramakonar

Sankhya Consultants are experts in Customer Relationship Management (CRM), Data Mining and Predictive Analytics. We have over 20 years experience in the IT industry and have completed CRM implementations in various industries. We also have extensive knowledge in Data Mining , Business Intelligence and Predictive Analytics. In a nutshell we work with your business and help you: - Understand your CRM business objectives and advise you on how to build fantastic relationships with your clients to get more sales and repeat business. - Streamline and automate your pre-sales, sales and post-sales processes to help save you time so you can work ON your business not IN your business. - Select the right CRM tool for your needs - Configure the tool specifically for your business - Train your people to use the tool effectively in line with your business objectives If you already have an existing CRM system, but not sure if you are using it to it’s fullest potential, we can help you out there too. So please contact us to see how we can help you save more time and build long lasting relationships with your clients.

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Learn how a CRM system can help you to:

  • Have all your customer information in one central place.
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“Thank you Vish for the advice and support. Implementing the CRM made an immediate impact on the way we manage our customers” --Jacqui Warnock, Fremantle Chamber of Commerce